In 2010 Ollie Lindsey, Phil Webster and Scott Fletcher joined forces and Play Nicely Ltd began establishing a portfolio of advanced digital media campaigns. Each time achieving incredibly high production values with unproven new technology and bespoke systems.


Close friends yet quite different people, we brought out the best in each others unique skills. This resulted in a portfolio of incredible variety and breadth using a mix of our full-time team members and contracted specialists. 

The untimely death of Phil in 2013 had a profound effect on the Play Nicely family. He was a fantastic man and a wonderful dad and we all loved him very much. Least importantly, he was easily the quickest most exquisite 3D/VFX practitioner myself or anyone i know has have ever worked with. He would have loved VR more than any of us...

From 2016 Play Nicely has exclusively worked on VR-MR-AR-360 experiences, with Scott producing bespoke teams of specialist collaborators to precisely match each project requirements.


The pages in this section detail Play Nicely's portfolio of projects, all either developed in-house or utilising Bristol's fantastic resource network. 

Virtual reality BBC wildlife game about 'Oogie', a bug who sets out on a perilous journey across the South African desert. Developed for Oculus Rift.

iOS & Android augmented reality 'build your own village' advent calendar app developed for international brand Mondelez.

Virtual reality head gesture mini-game where the viewer is in the midst of an interrogation with the aim to ultimately escape. Developed for Oculus Rift & Gear VR.

Virtual reality R&D game prototype exploring an archaeological dig throughout the desert and an abandoned mine. Developed for HTC Vive.

Interactive Kinect installation for the foyer of the Wales Millennium Centre commemorating the 923 Royal Welsh Fusiliers who fell in Mametz Wood, Somme.

Exploratory 360° Video & Go-Pro footage of the Royal Opera House's world-renowned orchestra all featured as a video based web experience.

Multi Sensory Projection Mapped Experience for BBC Worldwide's annual sales event which featured a compilation of BBC Natural History footage.

RFID integrated children's toy which allows its owner to interact with select museum exhibits to unlock extra information online.

360° Interactive Narrative in a collaboration with Rubber Republic exploring the potential of comedy in 360° video.

Social media campaign which asked the public to submit stories of Agatha Christie and her writings all via the social media TwineSocial API.

Oculus Rift accompaniment to performance where audiences explore the extraordinary 360° landscape of's hypnotic garden scene.

iOS augmented reality app exploring the history and construction of the Globe theatre with high resolution 3D models.

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