5 Gum Experience

Face Replace Responsive Web Experience

Collaborating with Irish International, this engaging HTML5 marketing campaign allows the user to star in one of the Wrigley’s ‘Stimulate Your Senses’ 5 Gum TV adverts. The user can choose to be in the male or female TV ad before uploading an image of their face from their device, Facebook gallery or webcam. Their likeness then replaces the actor’s - complete with fully animated expressions.