The LEGO Movie

Put Yourself in the Movie

Put Yourself in the Movie is an HTML5 web app allowing fans to replace Emmet, the hero of the movie with their own Lego avatar. With each avatar creation a unique code is generated, this code is entered into our system and the Emmet character replaced by their own. The result is a trailer with each user's LEGO avatar perfectly matching the original character's movements, as a personalised, shareable version of the official trailer.

The app was powered by Encodeo, Play Nicely’s bespoke on-demand video encoding service.