Milka Advent : AR Calendar
Play Nicely worked with international brand Mondelez to create a magical digital accompaniment for both the 2015 and 2016 Milka Advent Calendars (he actual chocolate ones). Available for iOS and Android the apps gave families in France, Germany and Austria their own Alpine village to lovingly prepare for the Christmas season.
Each day after enjoying a chocolate gift, families receive in app presents via a short AR reveal, triggered off the box itself. They then build up their stunning 3D depiction of the chocolate box scene by personalising it throughout advent, leading up to their village’s Christmas Eve extravaganza.