Following the success of the 'New Peugeot 308 in 3D' app, we created a souped-up version for the new 108 that focused on the tagline ‘Design your Life’. To represent the five thousand personalisation options available for the new model 108 we included a car colour changer tool for users to select the theme of their 108 and see its interior and exterior as a 360° AR experience.
The 108 app also provides a full knowledge of the new 108 with interactive hotspots revealing images and animations detailing the special features of the car. The 108 TOP! cabrio and hatchback models can be compared and potential customers are able to find their nearest dealer and book a test drive.