The Hobbit : Online face-tracking campaign

An online 3D augmented reality face tracking experience which allows you to become one of the thirteen Dwarves from The Hobbit: An Unexpected Journey. Each dwarf is a full 3D model including head, body and beard, which automatically scales to your face and tracks its movement in real-time.

Replace your webcam background with a selection of Middle Earth locations before recording a 15 second video and sharing through Facebook, Twitter and email.